A little privacy please! - Privacy settings for FaceBook

August 17, 2009 on 1:37 pm | In Job Hunting, Social Media | No Comments

I read an article the other day regarding a woman who was fired on FaceBook. She apparently posted a comment about how much she hated her job (and boss), and called him a “pervy wanker”.

Not a good idea to post something like that on the internet, right?! You’re probably thinking that perhaps she had privacy settings in place so that only her “friends” could see the post. Wrong. Not only were these settings not in place, but her boss (the pervy wanker) was a FaceBook friend, and responded to her post. (yes, she was fired)

So here’s a suggestion when it comes to privacy settings on FaceBook. Create “Friend Lists” and determine what content can be view by each friend list.

  • On FaceBook, click on “Friends” | “All Friends”.
  • Click the “Create New List” button to create new friend lists. I would recommend creating a list for Close Friends, Acquaintances, and Co-Workers (but whatever works for you).
  • Add each of your friends into one of these lists. (there’s an “add to list” option next to each friend)
  • Modify your privacy settings - First, make sure personal information is viewable by friends only. Then Choose “customize” and at the bottom you have the opportunity to exclude friends (or in our case, friend lists).

You can allow friends to view personal content, but exclude groups containing your co-workers, boss, grandmother…

For more information, visit the resource center at www.cnvideoresumes.com

What do you say in your Video Resume (or Video Introduction)

August 12, 2009 on 1:36 pm | In Job Hunting, Social Media, Video Resumes | 1 Comment

Video Resumes (or Video Introductions) are becoming more and more popular on social media sites. A typical person is 7 to 10 times more likely to view a video than they are to read an article or profile, and much more likely to remember what they see. So it’s a great way to introduce yourself on your LinkedIn profile or FaceBook page.

A good video introduction last about 1 to 2 minutes, and gives an overview of you, your skills, your experience, and what you bring to the table.

Here are a few suggestions for when you’re considering what to say:

  • Start by introducing yourself.
    Establish who you are, your core competencies, and why they should continue to watch. (in 20 seconds or less). Get their attention!
    Mention your college degree if you have one, and include your GPA if it’s above 3.0.
  • Describe your skills and experience.
    • Discuss your greatest strengths and give examples.
    • Briefly give a few examples of your favorite successful projects and experiences.
      Each example should end with how everyone lived happily ever after, and how this experience can benefit a new employer.
    • List any recent relevant training or certifications, and any volunteer work you’ve done, or relevant organizations you belong to.
  • Summarize why you’re a good candidate in one sentence.
  • Thank the viewer for watching, and invite them to contact you to discuss your mutual goals.

Here are some general tips on how to say it:

  • Keep your sentences somewhat short. Your tone of voice has more inflection at the beginning and end of a sentence, so run-on sentences can sound very “dry”.
  • Keep in mind, this is video, not paper. Do not just read your resume on camera. Tell your story. If you can demonstrate your skills, feel free to do so.
  • Use the STAR methodology to help “tell your stories”. (Explain the Situation / Task, discuss the Actions you took, tell about the quantifiable Results from your actions)
  • Make sure the information you’re providing is genuine, interesting, and relevant to the type of job or industry you’re interested in.

Good luck! For more information and to view sample scripts, visit the resource center at www.cnvideoresumes.com

Posting your Video Resume on your LinkedIn Profile

July 31, 2009 on 8:11 am | In Job Hunting, Social Media, Video Resumes | 1 Comment

Happy Friday everyone. Today’s topic is about how to post your video resume to your LinkedIn profile.

LinkedIn is rapidly becoming more and more popular for professionals and job seekers. Recruiters and hiring managers love LinkedIn because of all the good, accurate information provided on a potential candidate. In fact, some recruiters say they are more likely to believe what they see in a LinkedIn profile than a standard resume. This is because your LinkedIn profile is more public and since your former co-workers and supervisors are probably connected, you’re less likely to embellish. :)

With the average viewer being 7 to 10 times more likely to view a video than to read an article, it’s a good idea to post your video resume on your LinkedIn profile. There are a couple of ways you can do this. One, of course, is by simply adding a web site link to your profile that points to your video resume on YouTube. The other, probably a better solution, is to post the video directly on your profile.

In order to do this, you will need to create a presentation that contains one slide with the video embedded. To do this, follow these steps:

1. Upload your video resume to YouTube

2. Add the application “Google Presentations” to your LinkedIn profile (Choose “Edit My Profile” then click “Add Applications”)

3. Create a presentation

4. Select “Insert” | “Video” from the main menu inside the Google Presentation editor

5. Find your video resume on YouTube (a dialog box allows you to search)

6. “Save & Close” (in the upper right corner)

7. Now go back to LinkedIn and Post the presentation to your profile (click the “Post to Profile” link for the presentation).

For more information, visit the resource center at www.cnvideoresumes.com

8 Tips for Using LinkedIn to Help Land a Job

July 28, 2009 on 9:08 am | In Job Hunting, Social Media, Video Resumes | No Comments

Good morning. A few weeks ago I posted some information on using Twitter to assist with job hunting. Today, it’s all about LinkedIn.

I was involved in an interesting conversation about whether or not LinkedIn would eventually replace the resume. Many recruiters feel more confident in the information on a LinkedIn profile then on a resume primarily because they tend to be more honest. Anyone can put just about anything on their resume (and people do tend to embellish a bit).

But your LinkedIn profile is a public site, where your former co-workers and employers are invited to connect and see what you’ve posted. That alone can help keep you honest.

Just having a LinkedIn profile with your education and work history can be helpful when trying to land a job, since it’s likely to show up when the recruiter does a google search, however, below are a few tips to help you get the most out of your LinkedIn profile.

1. Make your professional headline enticing. (“Innovative Marketer with a Drive for Results”)

2. Information from your profile shows up in search results so it’s important that your profile is complete, detailed and set up for “full view”. Include past companies, education, affiliations, and activities.

3. Ask friends, former co-workers and supervisors to connect and recommend you. Recommendations like these say a lot about the type of employee you are.

4. Join groups that are relevant to the type of work you’re seeking, and participate in discussions. This helps others to get to know you, and helps establish yourself as an expert.

5. Add the application “Google Presentation” to display a video resume on your LinkedIn profile. People are 7 to 10 times more likely to view a video than read a profile. This will let recruiters really get to know you.

6. Add the “Blog Link” or “WordPress” application to display your blog postings on your profile. This gives you credibility and shows that you’re an expert in your field.

7. Join local HR and Recruiting groups and ask for opinions on your newly modified profile. This may not only get you some useful feedback on how to improve your profile, but it may cause them to look it over more carefully.

8. Search for companies you’re interested in working for. You can get a list of people connected to that company, and how they’re connected to you.

Good luck and I hope this helps!

For more information, visit the resource center at www.cnvideoresumes.com

Video Resume Standards

July 13, 2009 on 8:59 am | In Job Hunting, Social Media, Video Resumes | No Comments

Happy Monday everyone. I was researching social media trends, hiring practices and how video resumes fit into the picture over the weekend and found one recurring complaint about video resumes… a lack of standards.

When you submit your resume to an employer, there are certain guidelines that you follow to ensure your resume is effective and taken seriously. For example, you probably wouldn’t stick a big purple crossword puzzle in the middle of your resume, nor would you talk about grandma’s big BBQ family reunion. You list your skills and job experience, probably give some examples of successful projects…

Even at an interview there are certain standards. Bring copies of your resume and a pen. Dress up. Don’t talk about controversial topics such as politics or religion. Research the company and be prepared to ask a few questions.

However, people do strange things in video resumes in the name of “standing out”. First of all, simply providing a video resume IS standing out. There’s no need to write your own sitcom for the company’s viewing pleasure.

Below are a few Do’s and Don’ts for producing a video resume that will allow you to stand out, without wasting the viewers time (and yours).

DO

Create a script;
A storyboard or script will help you organize your video. Reading it from a teleprompter can save you from having to memorize, and allows you to make good eye contact.

Introduce yourself;
Start by mentioning your name (first & last), and then tell a little summary about yourself. Let the employer know who you are and why they should continue watching this video.

Focus on results;
Tell employers what QUANTIFIABLE RESULTS you’ve delivered for other companies or on other projects & what you can do for them.

Focus on your professional endeavors;
It’s ok to talk about volunteer work you do in your spare time or recreational hobbies if they show positive qualities that the company may appreciate, but focus primarily on your professional skills and experience.

Be concise;
Keep your video between 1-3 minutes long. (Less than 2 minutes if you’re posting your video resume on FaceBook). Time flies when you are taping it, but not when a potential employer is watching. Anything over 3 minutes is just too long!

Be thankful;
Don’t forget to end your video by thanking the employer for their time and consideration.

Provide contact information;
If they liked what they saw, make sure they can contact you.

Practice, Practice, Practice;
Get used to talking about yourself with confidence. If you don’t sound natural, change the script. Practice in front of a mirror to get a feel for your facial expressions.

DONT

Do Not Just start right in;
Take a moment to establish who you are & why they should continue to watch. The first 20 seconds are the most important.

Do Not Tell your life story;
Keep the video short and the information relevant to the job & industry you are applying for. One of the worst things you can do is ramble on or try too hard to make the person get to know you.

Do Not Use Run-on Sentences;
When speaking, a higher level of enthusiasm occurs at the beginning and end of the sentence. Using long, drawn-out sentences eliminates voice inflection and may not keep the viewers attention. Use short sentences when writing your script to keep enthusiasm and interest high.

Do Not Forget to thank the viewer for watching;
And invite them to contact you for further discussion

I hope this helps.
For more information, visit the resource center at www.cnvideoresumes.com

Using Twitter when Job Hunting

July 8, 2009 on 7:41 am | In Job Hunting, Social Media | No Comments

Happy Wednesday everyone.

Today’s topic, using twitter when job hunting…

First of all, it’s important to understand the employers are now searching the web to gather information on potential candidates, and search engines LOVE social networking / social media sites. Your FaceBook, Twitter, LinkedIn, YouTube… postings are being viewed by hiring companies.

There are a lot of articles out there about how to use twitter in general, and how to use it for job hunting. I’ve condensed some of the best information I’ve found into a few simple helpful hints. Enjoy!

  • Use your real name as your twitter name (or at least include it). This helps search engines find you.
  • Create a professional profile with a good “One Line Bio”. You can also create a background image that includes more information about yourself or your skills.
  • Follow other twitter users who are leaders in your industry, as well as companies you’re targeting for employment.
  • Employers know that people tweet about things that are important to them. make sure to twee about any work or industry related projects you’re doing, articles you’ve read, or anything else positive that you want employers to know you care about.
  • Don’t post tweets that may be seen as too controversial or contain information that may reflect poorly on you to a potential employer.
  • If you have a video resume or video profile, you can share it by simply posting a tweet with a link to your YouTube video (use tinyurl to shorten the link), or you can use tools like TwitVid, Twiddeo or several others.

Thanks for reading and happy job hunting. Please feel free to comment on your own twitter experiences while job hunting.

For more information, visit the resource center at www.CNVideoResumes.com

Different Video Resume Styles

July 6, 2009 on 1:21 pm | In Job Hunting, Social Media, Video Resumes | No Comments

Happy Monday. I Hope everyone had a fabulous 4th of July. There’s nothing quite like laying in the grass watching the fireworks display!

On to today’s topic… Video Resume Styles.

I get a lot of questions about different styles and features for video resumes so I’ve broken it down to 3 categories (really 2, but we’ll call it 3).

1. Standard
2. Interview
3. Custom

The Standard video resume is basically a person (typically head & shoulders) telling about themselves. This usually includes an introduction (your 20 second elevator pitch), a minute or so about your experience and skills, a short summary (why they should hire you), and your contact information.

The Interview style is different, in that the video is more like a conversation. You have someone either on or preferably off camera asking standard interview questions like “Tell me a little about yourself”, and “What is your favorite accomplishment and why”. The subject then answers the questions much like they would in a job interview, only with the benefit of knowing the questions in advance and having the opportunity to do re-takes. :)

The Custom video resume is very similar to the standard video resume in that the subject typically recites a script (pretty much the same as described above). However, portions of the script are used as a voice over, while a photo montage and/or additional video clips are used to showcase what the subject is saying.

There are also features that are often used in a video resume, such as background music (great if you lack enthusiasm in your tone of voice), green screen background images (adds some pizzaz that you don’t get with a plain background), scrolling summary (perfect for emphasizing your credentials if you have a lot of experience), displaying contact information (a must for everyone) and many others.

So what’s the best style for you?

Recent graduates or those who have less on the job experience in the field of work they’re applying for do well with a standard video resume. Discuss organizations, projects and other accomplishments. Throw in a few features for something really impressive.

People who have more experience or do creative work would do best to create a more custom video resume with video clips and a photo montage that showcases skills and accomplishments.

Anyone having difficulty coming up with a script they like, or prefer to talk about their projects and accomplishments (that can’t very easily be shown with photographs), would benefit from the interview style video resume. This gives them the opportunity to talk about and describe their accomplishments in a conversation style setting.

Regardless of what style you go with, ALWAYS remember to thank the viewer for taking the time to watch.

I hope this helps.

For more information, visit www.CNVideoResumes.com

Tip: Control how your Viewed by Potential Employers with Social Media

July 2, 2009 on 7:04 am | In Job Hunting, Social Media | No Comments

83% of companies say they use Google search (or other search engines) to compile information on potential candidates. Some admit they’ve eliminated candidates based on their findings.

Below are suggestions to help control how you are viewed by potential employers:

- Have you ever used Google to search your own name? You may be amazed at what you find and what hiring professionals are finding as well. Go to www.google.com and type your name in “quotes” to search.

- Control findings by setting up your own social media and social networking sites. These will appear on page 1 of the search results when employers google you. Some of the more popular sites are FaceBook, LinkedIn, Twitter, and YouTube. (make sure content is interesting, professional, positive, and genuine).

- Blog about your industry and area of expertise. Your posts will also show up when employers search for you, and showing your expertise and knowledge makes a great impression. I use WordPress… it’s fairly easy to use and has a great “help” site for those less experienced bloggers (support.wordpress.com)

Be patient. It does not happen overnight - but when it does, the results are amazing. Don’t get frustrated and give up if you don’t get immediate results.

Something else to consider… when preparing for a job interview; do a Google search on your interviewer. The more you know about them, the better.

For more information, visit the resource center at www.CNVideoResumes.com

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